Almost famous in social media (and why it doesn’t matter)

View story at Medium.com

A response to Jeff Goins and his post on Building authentic community in an Age of Internet Fame

I commend you on, one, recognizing the truth of Einstein’s dictum about insanity, that doing the same thing over and over again and expecting different results is, well, insane; and secondly, by speaking truth to power — by acknowledging that the pursuit of fame is an act of personal folly and professional futility — you possess the wisdom from above; because, as an entrepreneur or CEO increasingly believes (and writes) his own press releases and surrounds himself with enablers, as he attracts an entourage and attunes his eyes and ears for the burst of flashbulbs and the sounds of the paparazzi, when he chases wealth without work — and when he looks for short-cuts, in lieu of a proven (albeit arduous) path to success — the destination is clear: Failure.

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Again, I salute your candor because, as I have written before and reiterate here, we are both wardens and prisoners of our minds, too easily weakened by pride, anger, envy, greed, denial, sloth, violence and deceit.
We want to believe certain beloved ideas, all conflicting evidence to the contrary.
In the words of the late Richard Feynman:
The first principle is that you must not fool yourself — and you are the easiest person to fool.
To amend the great man’s maxim about human nature, I say:
The second principle is that you must accept the truth of the first principle.

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